User Experience (UX), which is new at Scouts, is about making the digital products you use as useful and usable as possible. The UX team, right now just me, is responsible for designing the right products well, and then continuously improving them. To do this, I work closely with you, our members, as well as other members of the team here at Headquarters.
There are three main parts to UX:
|This is how we determine what would be helpful and valuable to you.||This is where we take the research and make it into a product, like a website or an app.||This is where we evaluate how well the products are working for you and make improvements.|
These are a repeated cycle of continuous improvements (you might hear it called iterations). We don’t just make it once and let it go. We want to make sure it’s the best it can be, and that it changes with the times as needed.
Members’ contributions are critical to each part of UX. We can’t do any of them without you. We have started working on involving members, and will be sharing what we do here on the blog and in other ways.
Our first steps are focusing on the basics, such as:
- looking at analytics which help us understand how you use the existing website
- understanding your experience as it is now through conversations with volunteers
- conducting research to find opportunities to better meet your needs
All three will be important to improving the volunteer experience, our first primary focus.
UX will have a long-term, as well as short-term, impact on Scouting. Our responsibility is to bring you, our members, into the process and to support you in the way that best suits you. We know that won’t be a one-size-fits-all approach, and we don’t know what that will be. That’s what we will find out together.
Our goals are to:
- help make journeys that are more user-centred and are measurable
- improve the value and usefulness of digital products to all our audiences
- provide integrated experiences that support Scouting
- support member involvement across all Scouting
- discover audience problems, develop insights, and create solutions, as well as measure results