Search: a quick update on performance

The new Google powered search has been running now for 3 months, so it is a good time to check in on its performance.

Whilst there are some remaining issues with search turning up out of date information, we have been steadily trying to remove the more common content that ends up polluting peoples’ search results. This is an ongoing job.

Generally though, the search appears to be working better for people. The ‘Search Depth’ – the number of pages visitors view after getting results for the search term – is down 12% when compared to the previous year. This is great news, as it implies that more people than ever are finding what they need through search first time.

The real area of improvement however is the ‘Search Refinements’ metric – the frequency with which visitors perform a second search immediately after the first. This is good news because it means that more people are getting the results they are looking for first time.

This has improved by a mighty 31% when compared to the previous year.

As always, please do provide feedback to us using the widget on the search results page so we can continue to hone the way this works.

Improving Search

Background: The evidence
From the beginning, we’ve had lots of anecdotal information pointing to searching as a major problem with the website. We’ve seen comments on Facebook groups and on the digital blog. The Info Centre often gets calls just to find information on the website that should be searchable, but isn’t. And we used it ourselves.

This is supported by quantitative and qualitative evidence. Members expect search to work: it’s a basic.  Search came up repeatedly as a critical user issue in interviews, with leaders quoting the oft-shared work around of adding “scouts” to their Google searches.  Improving search and making information easier to find were the most popular website requests from our recent survey of Leaders and Assistant Section Leaders.

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