Developing a volunteer journey at our leadership forum

As an organisation with almost 600,000 members, the Scouts requires a large number of teams to work together to provide a quality Scouting experience for adults and young people. To help facilitate this, we hold a number of leadership forums throughout the year; this allows the staff leadership team to share what they’re working on and discuss how to approach the big opportunities for Scouting.

A key part of the Skills for Life strategy, launched in May last year, was to make being a volunteer at the Scouts a better experience. One of the three pillars of work of our strategy, People, highlighted our objective to have “more, well trained, better supported and motivated adult volunteers”. This meant improving the way we support and celebrate our volunteers and the work they do to develop the skills of young people.

We knew that digital would likely play a central role in these improvements, particularly in achieving a greater sense of belonging with the rest of the Scouting movement. By getting our staff leadership together we were able to work on a journey for our adult volunteers that would be as simple and enjoyable as possible.

Before we began our work on the volunteer journey, we had an expert talk to us about what it means to be a volunteer for the Scouts today, and the future of volunteering. We also had the lead volunteer for this project help frame our approach and remind the team to be bold in the planning of this transformative piece of work.

Staying true to the Agile methodology, we worked in scrums, collaborating to come up with user stories that attempted to highlight the issues our volunteers would face. From these we tried to come up with solutions, developing paper and wireframe prototypes that suggested how the future adult journey would look.

In this leadership forum our staff leadership team learned a lot about the issues faced by adult volunteers and gained a wide range of digital skills by working in an Agile way for the day. This work will help to frame our approach to improving the volunteer experience, using digital as an enabler to make the adult journey simpler and more joined up as part of our Skills for Life strategy.

My digital work: an interview with Gareth Jones

We have been working with volunteers from across our movement to develop our new digital tools, like the beta website and the programme planning feature.

Gareth Jones is a member of our Board of Trustees and has been in Scouting since he was 10 years old. He has been working with the Digital team, helping to ensure our tools are user-focused, allowing volunteers to focus on giving young people Skills for Life.

We spoke to him about his work and the future of digital in Scouting.

Our first firebreak

“It’s great to see Scouts fully invested in the agile delivery approach and willing to experiment with handing more control over to the team.” David Weston, Head of Project Management at Reason Digital, delivery partner.

At the beginning of our first firebreak, our development and technical teams decided on the activities they were going to work on. Some of those ideas included:

  • researching new technology; 
  • a proof of concept with new technologies; 
  • a series of bug fixes and ‘tidy up’ activity; 
  • creating guides and updating documentation.

The team then took two weeks to carry out their ideas and presented their work in a team meeting.

One of the ideas – the proof of concept of new technologies – involved creating a GraphQL implementation of the new group finder and its API.

GraphQL was created by Facebook as a way of improving communication between systems. Typically, a developer defines what data can be retrieved from a system that is then built as a fixed interface. If different data needs to be retrieved at a later date or by another system, a new interface would be created or the first one updated, creating extra work, testing, and the possibility of breaking parts of the system already using the interface. 

The approach pioneered by Facebook is to allow the system fetching the data to specify what it needs. By providing one flexible interface capable of retrieving all the data in a system, we can reduce the changes needed and greatly speed up development of new features and tools in the website. Using this approach, we were able to produce a prototype that implemented Graph QL to flexibly display our group finder data.

One of our frontend developers commented, “The firebreak was great for taking a step back and looking at the wider impacts of decisions we’ve made around the fundamental architecture of our applications. Finding the time to reassess and question these approaches is often difficult, but can provide a huge amount of value in the long term.”

Although we won’t be releasing the work produced during the firebreak, we are continuing this work by looking at ways of tying together data from Badges, Activities, Groups and more through a single interface.

We can’t wait to see what the next firebreak produces.

Designing the beta website

Alex Pereira, UI and UX designer.

In a previous blog post, we touched on the design of our new beta website. To explain in greater detail, we interviewed one of our user interface (UI) and user experience (UX) designers, Alex Pereira, on his work. 

How did you come up with the designs for the new Scouts website and what principles or ideas, if any, guided you in your design work? 

The new website is based on standard web design principles using a 12-column grid. This transposes easily into a mobile device template, which is really important these days. The design itself is inspired by our brand identity and applied to all the new visual work currently being produced by the team. Because we are working with interactive digital elements more consideration is needed from a user’s perspective.  

Ultimately, the user is the primary focus. We need to give them the clearest and most intuitive path whilst trying to maintain as many of the principles of the brands’ tone of voice – Confident, Active, Challenging, Inclusive, Optimistic. 

Was there anything from the existing Scouts websites that helped to inform your work? 

One of the best things about designing the beta website is that it was a completely blank page to start with. There are no influences or distractions from the old website’s design. Building a complete UI design system from the bottom-up is an exciting and challenging process. 

The improved design will also be mirrored on how the majority of pages are going to function. Users will have enhanced and new features when the work is fully integrated. 

Designs for the beta website in Sketch.

What tools did you use? 

The primary tool I use is Sketch, because it allows for a fast, iterative design process. The goal is to eventually create a complete library of usable building blocks. When a comprehensive library is in place the pages literally build themselves!

Why is good design so important when building a website? 

Every page has a purpose and if it is badly designed users can get confused. If they’re confused, that could eventually see them leave that page. 

The user’s journey through a website can be more guided when consideration is given to typography, space and colour. Building a successful experience that reinforces the brand values is vital so that users feel happy to return and endorse what has been made. 

Watch: New feature webinar

To help showcase the new features on our beta website, the Digital team held two webinars in June.

Hosted by our Digital Product Manager Rachel Davidson, UK Cub Scout Advisor Matthew Longden and Programme Sponsor Andrew Sutherland, they covered in detail how to use elements of our website and gave users the chance to ask questions about content and functionality of the website.

For those who couldn’t attend the webinars, you can watch a recording in full below:

New release: Group Finder and updates to Programme Planning

The Scouts beta website has been updated to include a host of exciting features, including a new sample Group Finder search and improvements to our programme planning feature.

In a new release, the website now gives visitors the chance to search sample data for Scout groups in their area, providing details on the sections run there, what day of the week they are running and contact information for the section leaders. Currently, the system uses ‘dummy’ information to demonstrate future functionality, and users are warned of this when searching on the site. This will, however, be updated with live information, and we hope this simple tool will be incredibly useful to new and existing members.

The programme planning feature has also seen its fair share of updates, with the inclusion of staged badges in the badge and activity search pages, and the ability to delete activities in planned programmes. These changes help to make the creation of interesting and varied programmes even easier for section leaders.

We’re really excited to be launching these new features and we can’t wait to hear what you think.

Beta website – planned maintenance

We are running some planned maintenance on our new beta website, which means the website is currently experiencing some downtime.

As our site is in beta, we’re working on updating elements of the underlying architecture to improve the overall user experience, which unfortunately means the site won’t be loading for the time being. Once the maintenance is complete, however, you’ll be able to access the programme planning feature with your saved programmes, POR and a slew of new features we’ll be discussing in our next blog post.

If you have any questions or queries regarding this maintenance or the beta website, please don’t hesitate to get in touch on this blog or email digital@scouts.org.uk.

WATCH: Beta website webinar

Last night, the digital team hosted an interactive webinar showcasing our new beta website, launching later this month. Hosted by our Digital Product Manager, Rachel Davidson, the webinar covered the website’s functionality and design, from the home page to our new programme planning tool.

For those who couldn’t attend last night, you can watch the webinar in full below:

You can also download slides from the webinar here.

WATCH: Technical infrastructure webinar

Last night, the digital team hosted an interactive technical infrastructure webinar. Hosted by our Digital Product Manager, Rachel Davidson, and our Solution Architect, Jeff Nayler, the webinar covered upgrades and improvements to the architecture underpinning our digital systems, namely our transition to the Public Cloud, our development process and lifecycle, and our future infrastructure plans.

For those who couldn’t attend last night, you can watch the webinar in full below:

You can download the slides used in our technical webinar here.

To learn more about our infrastructure, or to become part of our digital Community of Interest group to assist with future testing, please get in touch.

Analytics overhaul and a few stats

We have undertaken a full review and overhaul of our approach to website analytics on scouts.org.uk. This led to integrating Google Tag Manager, embedding our use of Google Analytics even further and using tools like Hotjar to help us better understand how people are using the site, and how we can improve it.

These are starting to provide some really interesting results.

We have already spoken about how we set up Google-powered search on scouts.org.uk and shared some of those results where we saw some good evidence to show it made a positive improvement.

We wanted to share a few more top-line analytics with you. We’ll continue to do this, especially as new features and products are introduced to ensure that we’re as transparent as possible about their effectiveness.

Having continued to improve the search, it has been interesting to see what the most-searched terms are.

Top searched-for items in January 2019: (Jan 1 – Jan 31 2019)

  1. GDPR
  2. Badges
  3. POR (policy, organisation, and rules)
  4. Safeguarding
  5. GDPR training
  6. Census
  7. Nights away
  8. Module 1
  9. First aid
  10. Beavers

As well as providing search information, Google Analytics provides information on where users visit the website from – this is called the Source of our traffic.

We found that most of our website traffic comes from organic search – i.e. people searching for Scouts pages on Google. Next were people typing the website URL directly into their browser, and third was where users had clicked links from social media on to the site.

Top traffic drivers in January 2019: (Jan 1 – Jan 31 2019)

  1. Organic search
  2. Direct
  3. Facebook
  4. Bing
  5. Yahoo
  6. Twitter

Google Analytics also provides us with information on what files visitors are downloading from our site. This is particularly useful for analysing how popular content on members.scouts.org.uk is. The three most popular downloads in the last month have been uniform diagrams.

Top downloads in January 2019:  (Jan 1 – Jan 31 2019)

  1. Cubs uniform diagram
  2. Beaver uniform diagram
  3. Scouts uniform diagram
  4. Adult Training Scheme overview
  5. Nights away form

We will continue to share insights on how people are using the site as the new analytics overhaul beds in and we get more data. We want to ensure that we’re being evidence driven in our approach to any changes or new products that are introduced. If you have any interesting analytics from your own Scouts sites you wanted to share, please share in the comments.