Watch: New feature webinar

To help showcase the new features on our beta website, the Digital team held two webinars in June.

Hosted by our Digital Product Manager Rachel Davidson, UK Cub Scout Advisor Matthew Longden and Programme Sponsor Andrew Sutherland, they covered in detail how to use elements of our website and gave users the chance to ask questions about content and functionality of the website.

For those who couldn’t attend the webinars, you can watch a recording in full below:

New release: Group Finder and updates to Programme Planning

The Scouts beta website has been updated to include a host of exciting features, including a new sample Group Finder search and improvements to our programme planning feature.

In a new release, the website now gives visitors the chance to search sample data for Scout groups in their area, providing details on the sections run there, what day of the week they are running and contact information for the section leaders. Currently, the system uses ‘dummy’ information to demonstrate future functionality, and users are warned of this when searching on the site. This will, however, be updated with live information, and we hope this simple tool will be incredibly useful to new and existing members.

The programme planning feature has also seen its fair share of updates, with the inclusion of staged badges in the badge and activity search pages, and the ability to delete activities in planned programmes. These changes help to make the creation of interesting and varied programmes even easier for section leaders.

We’re really excited to be launching these new features and we can’t wait to hear what you think.

Beta website – planned maintenance

We are running some planned maintenance on our new beta website, which means the website is currently experiencing some downtime.

As our site is in beta, we’re working on updating elements of the underlying architecture to improve the overall user experience, which unfortunately means the site won’t be loading for the time being. Once the maintenance is complete, however, you’ll be able to access the programme planning feature with your saved programmes, POR and a slew of new features we’ll be discussing in our next blog post.

If you have any questions or queries regarding this maintenance or the beta website, please don’t hesitate to get in touch on this blog or email digital@scouts.org.uk.

WATCH: Beta website webinar

Last night, the digital team hosted an interactive webinar showcasing our new beta website, launching later this month. Hosted by our Digital Product Manager, Rachel Davidson, the webinar covered the website’s functionality and design, from the home page to our new programme planning tool.

For those who couldn’t attend last night, you can watch the webinar in full below:

You can also download slides from the webinar here.

WATCH: Technical infrastructure webinar

Last night, the digital team hosted an interactive technical infrastructure webinar. Hosted by our Digital Product Manager, Rachel Davidson, and our Solution Architect, Jeff Nayler, the webinar covered upgrades and improvements to the architecture underpinning our digital systems, namely our transition to the Public Cloud, our development process and lifecycle, and our future infrastructure plans.

For those who couldn’t attend last night, you can watch the webinar in full below:

You can download the slides used in our technical webinar here.

To learn more about our infrastructure, or to become part of our digital Community of Interest group to assist with future testing, please get in touch.

Analytics overhaul and a few stats

We have undertaken a full review and overhaul of our approach to website analytics on scouts.org.uk. This led to integrating Google Tag Manager, embedding our use of Google Analytics even further and using tools like Hotjar to help us better understand how people are using the site, and how we can improve it.

These are starting to provide some really interesting results.

We have already spoken about how we set up Google-powered search on scouts.org.uk and shared some of those results where we saw some good evidence to show it made a positive improvement.

We wanted to share a few more top-line analytics with you. We’ll continue to do this, especially as new features and products are introduced to ensure that we’re as transparent as possible about their effectiveness.

Having continued to improve the search, it has been interesting to see what the most-searched terms are.

Top searched-for items in January 2019: (Jan 1 – Jan 31 2019)

  1. GDPR
  2. Badges
  3. POR (policy, organisation, and rules)
  4. Safeguarding
  5. GDPR training
  6. Census
  7. Nights away
  8. Module 1
  9. First aid
  10. Beavers

As well as providing search information, Google Analytics provides information on where users visit the website from – this is called the Source of our traffic.

We found that most of our website traffic comes from organic search – i.e. people searching for Scouts pages on Google. Next were people typing the website URL directly into their browser, and third was where users had clicked links from social media on to the site.

Top traffic drivers in January 2019: (Jan 1 – Jan 31 2019)

  1. Organic search
  2. Direct
  3. Facebook
  4. Bing
  5. Yahoo
  6. Twitter

Google Analytics also provides us with information on what files visitors are downloading from our site. This is particularly useful for analysing how popular content on members.scouts.org.uk is. The three most popular downloads in the last month have been uniform diagrams.

Top downloads in January 2019:  (Jan 1 – Jan 31 2019)

  1. Cubs uniform diagram
  2. Beaver uniform diagram
  3. Scouts uniform diagram
  4. Adult Training Scheme overview
  5. Nights away form

We will continue to share insights on how people are using the site as the new analytics overhaul beds in and we get more data. We want to ensure that we’re being evidence driven in our approach to any changes or new products that are introduced. If you have any interesting analytics from your own Scouts sites you wanted to share, please share in the comments.