Analytics overhaul and a few stats

We have undertaken a full review and overhaul of our approach to website analytics on scouts.org.uk. This led to integrating Google Tag Manager, embedding our use of Google Analytics even further and using tools like Hotjar to help us better understand how people are using the site, and how we can improve it.

These are starting to provide some really interesting results.

We have already spoken about how we set up Google-powered search on scouts.org.uk and shared some of those results where we saw some good evidence to show it made a positive improvement.

We wanted to share a few more top-line analytics with you. We’ll continue to do this, especially as new features and products are introduced to ensure that we’re as transparent as possible about their effectiveness.

Having continued to improve the search, it has been interesting to see what the most-searched terms are.

Top searched-for items in January 2019: (Jan 1 – Jan 31 2019)

  1. GDPR
  2. Badges
  3. POR (policy, organisation, and rules)
  4. Safeguarding
  5. GDPR training
  6. Census
  7. Nights away
  8. Module 1
  9. First aid
  10. Beavers

As well as providing search information, Google Analytics provides information on where users visit the website from – this is called the Source of our traffic.

We found that most of our website traffic comes from organic search – i.e. people searching for Scouts pages on Google. Next were people typing the website URL directly into their browser, and third was where users had clicked links from social media on to the site.

Top traffic drivers in January 2019: (Jan 1 – Jan 31 2019)

  1. Organic search
  2. Direct
  3. Facebook
  4. Bing
  5. Yahoo
  6. Twitter

Google Analytics also provides us with information on what files visitors are downloading from our site. This is particularly useful for analysing how popular content on members.scouts.org.uk is. The three most popular downloads in the last month have been uniform diagrams.

Top downloads in January 2019:  (Jan 1 – Jan 31 2019)

  1. Cubs uniform diagram
  2. Beaver uniform diagram
  3. Scouts uniform diagram
  4. Adult Training Scheme overview
  5. Nights away form

We will continue to share insights on how people are using the site as the new analytics overhaul beds in and we get more data. We want to ensure that we’re being evidence driven in our approach to any changes or new products that are introduced. If you have any interesting analytics from your own Scouts sites you wanted to share, please share in the comments.

End of year roundup

It’s been a busy year for us in the Digital team. More of the projects in the Skills for Life plan are starting to get up and running, and we’ve been planning in Digital supporting them with a clear, volunteer-focused direction.

As we head into the Christmas break, we thought we would produce a short roundup of what we’ve achieved this year and what’s on the cards for next year.

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Digital Day: building connections

Like the rest of the Digital team, I’d like to express my thanks to everyone who showed an interest in the Digital Day, and especially to those who attended the event.

Digital Day workshops

Together with Malcolm McKee and David Kitchen, both District Commissioners and members of the Digital Advisory Group, we ran several workshops at the Digital Day focusing on ‘Tackling Technology Together’. We thought about the three main themes of the Digital Strategy but quickly decided to focus on ‘Getting the Basics Right’, since there’s so much to talk about on that theme alone.

Both workshops featured robust, passionate discussions, which I think we all enjoyed! We weren’t just there for fun, though, we wanted to come out with some concrete proposals from attendees on two questions: what should we fix first? and how can we work together?

What should we fix first?

We asked participants what they considered to be the most pressing problems in Scouts technology and to rank them by priority. After considerable debate, the results that emerged were:

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Digital Day: Building Scouts Digital with Raspberry Pi’s Olympia Brown

We’ve had to keep it secret for weeks, but with today’s announcement of our partnership with the Raspberry Pi Foundation, we are happy to share their contribution to Digital Day. If you are not already familiar, the Raspberry Pi Foundation is a charity dedicated to teaching computer science skills to young people. They are best known for the small and affordable Raspberry Pi computer. This basic and customisable PC is the best selling British computer ever. They also host seminars and workshops across the world to teach people of all ages about computer science.

They were a big part of Digital Day where we announced our partnership with them on the Digital Maker Staged Activity Badge and they led workshops about teaching digital skills. The Scouts are working with Raspberry Pi on several projects, from those workshops at our Digital Day to the full redevelopment of our Digital Maker Staged Activity Badge. The new badge requirements move away from computer science to using digital skills to solve problems, build resilience, help their communities and express themselves. The partnership is bringing a whole new set of activity resources that leaders can use with their group as well as innovative ‘How-to’ videos. The design of the badge has also been updated to reflect the essence of the partnership. Much more is to come as the Scouts and Raspberry Pi are working to ensure the badge is accessible to all members. Talks about training leaders and development of kits are happening, so stay tuned!

Below Olympia Brown, Senior Programme Manager for Youth Partnerships at Raspberry Pi, talks with us about our partnership, the Digital Day, and Scouting.

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Digital Day: Making a new homepage with and for volunteers

From next Tuesday, 15 May, Scouts.org.uk will have a new homepage. We felt that Scouting needed a new homepage now, for a number of reasons.

  • The previous homepage was not meeting needs of members or potential members (see below for further details on this)
  • The new homepage allows us to get a better understanding of how people use it, and to test ideas in order to make improvements – you will see changes straight away.   We will even take a few risks to try new things.
  • On our new homepage, we will start putting our research into use (further details on this below).
  • We want to celebrate the new brand with a fresh, updated homepage that better reflects where Scouting is now.
  • New digital products are a critical part of the strategy, so we need to get started straight away
  • Most importantly, we want to start working on how we work together, immediately. This homepage has important input from members who participated in our Digital Day workshop on designing the homepage.

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Digital Day: Understanding volunteering through research

In order for us all to build the right digital products, we must first make sure we understand current Scout volunteering by conducting research.  This post is about how we are using research to build based on your needs, how members were involved in what we have done so far, and how you can be involved yourself in the future.  I first presented this at Digital Day, so if you are interested in what happened, or if you want to see and share what you saw that day, you will find that here.
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Digital Day – Saturday 14 April

In my first blog post I mentioned that we had begun planning a Digital Day, and I now can share more information, including how you can attend.

Purpose of the day

We want to share with you our digital plans for the next few years, and get your feedback. We will share our digital strategy and roadmap, what we’ve been doing and our priorities, as well as getting you involved in what we do and how we work.

The day will be a mixture of presentations and workshops, intended to get you involved and contributing to our plans!

When and where

The Digital Day is being held on Saturday 14 April, from 9.30 until 5.00 at 65 Queen’s Gate (Baden-Powell House), London, SW7 5JS.

What you can expect on the day

In the morning, we will have a number of presentations from the Digital Team and a guest speaker. Presentations are yet to be finalised but are likely to include:

  • our digital plan for Scouting – the strategy and roadmap for delivery
  • guest speaker (details to be confirmed)
  • understanding our volunteers in Scouting – sharing our research
  • how we can apply technology in Scouting

There will be opportunities for questions and answers before lunch, when you will have an opportunity to meet the team and other attendees, as well as contribute to the work that we are doing.

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