The new Google powered search has been running now for 3 months, so it is a good time to check in on its performance.
Whilst there are some remaining issues with search turning up out of date information, we have been steadily trying to remove the more common content that ends up polluting peoples’ search results. This is an ongoing job.
Generally though, the search appears to be working better for people. The ‘Search Depth’ – the number of pages visitors view after getting results for the search term – is down 12% when compared to the previous year. This is great news, as it implies that more people than ever are finding what they need through search first time.
The real area of improvement however is the ‘Search Refinements’ metric – the frequency with which visitors perform a second search immediately after the first. This is good news because it means that more people are getting the results they are looking for first time.
This has improved by a mighty 31% when compared to the previous year.
As always, please do provide feedback to us using the widget on the search results page so we can continue to hone the way this works.